The Story


There’s no secret formula for recovering from bad life, sadness, broken hearts, or betrayal. But, if we take steps every day to move forward, therefore we will find ourselves  changing, growing, and becoming a better we.

As a social creature, people are wired to connect and love naturally. That’s why they keep coming back, despite bittersweet and losses. We believe that God gift for our short lives must be filled by means of view and positiveness onwards.

Indeed, there’s always disparity in harmony.

But, when we find connection over a common values and experiences each other, then we have the reason to get along and care the people or someone in a passionate way. On the other hand, some people are just passing through to teach us some lessons in life.

Believing the best of what’s to come will create a life that has greater meaning. Realizing the fact that we’ll never get the same moment twice. Sagu Hati wants to bring those values, interests, and experiences interpreted by compelling illustrated goods.

Cause one day we’ll just be a memory to some people. So, how do you want those people remember you?



Sagu Hati is synonymous with “tanda mata” or “giveaway” offers simple yet playful aesthetic illustrated goods. We work especially on personalized invitation and favors for your beloved relatives in any special moment. Based on the favor’s history and culture, as a human being we are wired to connect. So, these collections are inspired by core values, interests, and experiences in our daily life.


Sagu Hati seeks to not only place souvenir as an object, but also as a symbol of kinship relevant in socio cultural context. Hope that people are willing to store, take care, and use it. The design concepts mostly tell about human being’s daily life that should be remembered endlessly. We appreciate the process of remembering what has been learned. Cause, we believe that every memories makes us today.